Downloadable software applications for use with mobile, portable and handheld devices that allow users to purchase subscriptions to a membership program that allows users to attend movies in theaters; Downloadable software applications for use with mobile, portable and handheld devices that allow users to access, monitor, and manage a subscription-based membership program for attending movies in theaters; Downloadable software applications for use with mobile, portable and handheld devices that allow users to store, display, and redeem electronic movie and film tickets; Electronic tickets encoded on computer media, namely, downloadable electronic data files for use as electronic tickets in the nature of software used for displaying electronic tickets; Downloadable software applications for use with mobile, portable and handheld devices that allow users to obtain entry to movie showings in theaters by presenting an electronic subscription pass, namely, software for displaying electronic subscription passes; Downloadable software applications for use with mobile, portable and handheld devices that allow users to view movie trailers, videos, movie reviews, to view and manipulate information about movies, show times, theater locations, and other entertainment events; Computer e-commerce software to allow users to perform electronic business transactions via a global computer network; Magnetically coded cards for use as electronic passes for viewing films in theaters; Virtual reality headsets; Virtual reality glasses; Virtual reality headsets and head mounted displays adapted for use in watching images and movies; Virtual reality software for viewing videos; Virtual reality software for viewing movies; Application software for smart phones, namely, software for viewing virtual reality movies; Downloadable electronic publications in the nature of magazines in the field of films, movies, and entertainment