The mark consists of The word "SSOLFO" is in Navy Blue color and all letters are in Capital letters which are connected at some points and not connected in some. The horizontal wavy lines running across it from left to right is in white resembling floss and the white horizontal lines are running in a irregular fashion horizontally. The little tooth inside the last "O" in "SSOLFO" is white in color shown as a black outline of a tooth. The string he holds, the hands, the eyes and the mouth are all in black. His cheeks are rose in color. The words "WE FLOSS FOR YOU" is shown as white letters in navy blue background and all the letters and words are in Capital letters Each letter is not connected with each other and nor are the words connected with each other. The background navy blue plate has flat top and bottom sides with the left and right ends curved in a semilunar fashion. The vertical lines arising from the bottom of each "SSOLFO" letters and connecting on to the top surface of the horizontal bar located below it carrying the words "WE FLOSS FOR YOU", is in black. There is a reasonable amount of space Between the words "SSOLFO" and the bottom horizontal navy blue plate carrying the words "WE FLOSS FOR YOU". The horizontal wavy lines resembling the floss running left to right with the smiley edges is in Navy Blue color. It resembles a wavy smile and at the same time breaks up the vertical lines, giving the illusion of top and bottom teeth respectively.