Software as a service (SAAS) services featuring software for identifying mobile applications a user has downloaded and creating an actionable audience profile to help advertisers target their customers, tracking, analyzing, and storing marketing data and for developing and delivering marketing campaigns; targeted advertisements, creating user-profiles of app users based on their geolocation or user activity, tracking consumers mobile behavior in order to serve better advertisements, identifying the likelihood that consumers will purchase certain products, managing data about consumers for advertising purposes, and serving advertisements to consumers