The mark consists of the following: Six arrows all facing clockwise starting at the top in grey, light blue, sky blue, sea blue, blue and dark blue; the grey arrow contains the word "ENGAGE" in blue with a red circle with a white letter "A"; the light blue arrow contains the word "EMPOWER" in blue with a red circle with a white letter "B"; the sky blue arrow contains the word "ENABLE" in white with a red circle with a white letter "C"; the sea blue arrow contains the word "EMBED" in white with a red circle with a white letter "D"; the blue arrow contains the word "EDUCATE" in white with a red circle with a white letter "E"; the dark blue arrow contains the word "ENERGIZE" in white with a red circle with a white letter "F"; the center of the design contains an orange circle with the wording "COGNITRO SIX E'S ANALYTICS FRAMEWORK" and "COGNITIVE ORGANIZATIONS" all in blue going around the circle; the middle contains a smaller light blue circle with a stylized white star and a white semi-circle.