The mark consists of a three-dimensional configuration of packaging for the goods consisting of a cylindrical box in yellow and white on the top surface and light brown wood effect on the circumference. The word "BRIE" in black and "PRÉSIDENT" in red with gold shadowing appear on a white background in the middle of the packaging. The wording "EUROPE'S LEADING CHEESE EXPERT" appears in red with red underlining at the top of the packaging. The top half of the top surface of the cylinder shows a laurel wreath design with gold leaves having a yellow outline and stem; with three coat of arms being a standing lion in gold on yellow background with gold and white outline, two lions in gold on red background with gold and white outline, and three clubs in black on gray background with gold and white outline. The bottom half of the circle forming the top of the cylinder includes a cheese wedge in light yellow and white on a light brown cracker, purple grapes and red strawberries with light yellow seeds, both with green stems, placed on a light brown wooden board. Around the circumference of the packaging, the words "BRIE PRÉSIDENT" are in red and a design of three coats of arms and a crown of laurels are in red. The broken lines depicting the shape of the cylindrical box lid and bottom indicate placement of the mark on the packaging for the goods and are not part of the mark.