Administration of a program for enabling participants to obtain discounts on goods in the form of discounts, cashback in the form of percentage price reductions, redeemable cashback on eligible purchases, coupons, rebates, and vouchers; Promoting the goods and services of others by providing hypertext links to the websites of other retailers, merchants, and vendors; Promoting the goods and services of others, namely, providing information regarding discounts for the goods of others; Promoting the goods and services of others by providing gift card rewards earned through accumulating percentage or fixed-amount cashback from making purchases or enrolling in services from participating stores, merchants, or service providers; Promoting the goods and services of others by providing a website featuring price comparison information of products and services; Promoting the goods and services of third-party retailers, merchants, and vendors through a website and mobile application, a network of affiliated partner websites and mobile applications, online social media networks, and mobile devices; Incentive reward programs to promote the sale of products and services of others; Advertising and marketing of retailers, merchants, vendors, and brands through cashback offers, coupons, rebates, vouchers, special offers, and discounts