The mark consists of the words "CHOCO COCO KIDDIE COUTURE" with a the following characters: a boy with a soccer ball, a girl with a lollipop, a baby with an ice cream cone, a dog and a cat; the colors include a boy with red and yellow t-shirt, orange shorts, light brown face and yellow hair, holding blue cupcake, with foot on a brown and white soccer ball; gray and white cat with red collar; gray and white dog with pink collar; girl with pink dress, light brown face and brown hair holding a red, and yellow lollipop; a baby with a green dress, light brown face, brown hair, green pacifier in mouth, and holding a light brown, yellow and red ice cream cone; letter "C" in red with orange circles ; letter "H" in green; letter "O" in dark pink; letter "C" in blue and a lighter blue bean shape; letter "O" in purple; letter "C" in pink; letter "O" in yellow; letter "C" in purple with lighter purple stars; lollipop with yellow, red, green and blue swirls and a brown stick; green grass and the words "KIDDIE COUTURE" in purple.