Online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Administering discount group purchasing programs for the optometry and ophthalmology industry by negotiating contracts with providers of products and services in the nature of contact lenses, eyeglass frames, optical labs/eyeglass lenses, practice management software, financial services, diagnostic and other equipment, office supplies, office displays, nutraceuticals, marketing, and rental cars, to optometrists and ophthalmologists enabling discounts for participant members; Promoting the sale of goods and services of others by e-mail, collateral materials, advertising, direct mail, outbound phone calls, conference exhibits, newsletters, websites, and dinner meetings, to optometrists and ophthalmologists; Shopping facilitation services, namely, providing an online comparison-shopping search engine for obtaining purchasing information

Financial management consulting services, particularly, multi-year growth plans, revenue and profitability tracking and improvement strategies, hiring and partnership strategies, practice exit strategies, and cash flow strategies, to optometric and ophthalmologic businesses

Continuing education services, namely, providing live and on-line continuing professional education seminars in the field of optometry and ophthalmology; Education services, namely, providing on-line continuing, professional, clinical, business, and management educational programs, non-downloadable webinars, seminars, non-downloadable videos, and non-downloadable reference materials in the nature of course materials in the field of optometry and ophthalmology; Educational services, namely, conducting continuing, professional, clinical, business, and management educational programs, non-downloadable webinars, seminars, non-downloadable videos, non-downloadable reference materials in the nature of course materials, conferences, and live speaker presentations, in the fields of optometry and ophthalmology and distribution of training materials in connection therewith; Educational services, namely, providing on-line continuing, professional, clinical, business, and management educational programs, non-downloadable webinars, seminars, non-downloadable videos, and non-downloadable reference materials in the nature of course materials in the field of optometry and ophthalmology; Educational services, namely, providing continuing, professional, clinical, business, and management educational programs, non-downloadable webinars, seminars, non-downloadable videos, non-downloadable reference materials in the nature of course materials, conferences, and live speaker presentations, in the fields of optometry and ophthalmology; Providing continuing medical education courses