Online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Retail store services featuring photography equipment, electric appliances, visual and audio products, computers and computer accessories; Wholesale store services featuring photography equipment, electric appliances, visual and audio products, computers and computer accessories; On-line retail store services featuring a wide variety of consumer goods of others; On-line wholesale and retail store services featuring downloadable sound, music, image, video and game files; Online retail store services, featuring downloadable computer software development tools, downloadable computer software for use as an application programming interface (API), and downloadable application programming interface (API) for computer software which facilitates online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management, software to enable uploading, posting, showing, displaying, tagging, blogging, sharing or providing electronic media or information over the Internet or other communications network; Providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network, all of the foregoing excluding the powersports, RV, automotive and marine markets