Arranging and conducting incentive reward programs to promote the sale of our subscribed merchant'(s) goods and services; Business administration of consumer loyalty programs; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services