The mark consists of an artistic rendering of a grey seal outlined in black with black and white eyes, black nose, red and black mouth; resting on top of the seal are the following: a blue, black, white, red and yellow beach umbrella, green and black beach chair with pink towel, a black and grey laptop computer, a red, white, blue, yellow and green beach ball, a red and black body board, a yellow and black beach pail and shovel with white, blue and yellow baby bottle inside; on top of the seal's head rests a box in white and black, outlined in red with a black handle, and the word "SETAC" appears in white across the front of the box.