The mark consists of words and symbols going from left to right. A circle on the furthest left has a solid fully shaded concentric circle. To the right of the circle is a square which has an inner concentric square and in the center of the inner square there is a solid fully shaded concentric circle. To the right of the square are four small circles of equal size, each with a solid, smaller concentric circle in the center of each of the four circles. To the right of the four small circles are nine small circles of equal size with light shading on the inside of each circle and the nine circles are arranged in a grid of three rows and three columns. To the right of the nine circles is a standard style coffee cup with a curved handle on the right side of the coffee cup and the cup and handle are shaded completely. The top of the coffee cup which is also the inside of the cup consists of a depiction of a doughnut which is characterized by large, thick circle which has a fully shaded smaller concentric circle in the center. The words "DOUGHNUT PLANT" are in capital letters below the above mentioned symbols.