The mark consists of a stylized outer water drop with another stylized inner water drop at its center. The inside of the outer water drop is divided horizontally into two sections by panels of different shades: a first generally round bottom section containing the words "SPRING WATER" in larger capital letters of the lightest shade in an outer semi-circle around the bottom of the inner drop, and the words "PRISTINE ROCKY MOUNTAIN " in smaller capital letters in a medium shade in an inner concentric semi-circle near the bottom of the inner drop; and a second generally triangular top section of the outer drop around a generally triangular top section of the inner water drop, with the outer top section's lower center being a stylized generally triangular mountain with a snowy top in the lightest shade near the top of the inner drop. To the center left of the outer water drop, arranged horizontally at the widest part of the drop, is the word "PROUD" in dark capital letters, and, to the center right of the outer water drop, arranged horizontally at the same level as "PROUD", is the word "SOURCE", in the same font and shading as "PROUD".