The mark consists of a globe consisting of blue waters and green continents that is smiling. The smile is outlined in black with white teeth containing a grey shadow on the right, and a red oral cavity below the teeth. On the distal portion of the smile there are crescent moons in black depicting dimples. The globe has hands that are white and outlined in black with grey shadows. Both hands are holding a red toothbrush with blue bristles. The toothbrush is oriented over the top of the smiling globe's head. Below the globe reads as follows, "Planet Smilez Every Child's Passport to Oral Health". The words "Planet Smilez" are capitalized and in the color blue. "Smilez" is written in a darker blue color with the last letter of "Smilez", which is the letter "z", written in red. The words "Every Child's Passport to Oral Health" appears in lower case with the first letters of each word capitalized and all in the color blue.