The mark consists of 1. The literal element of the mark - Pricing Canvas 2. The design element of the mark: a one-page layout consisting of 10 specific sections and their corresponding sequence of use (1-10 ): Product & Pricing Strategy, Product Structure, Competitive Value Profile, Offer Structure, Pricing Structure, Value Metric, Metrics & Validation, Cost Structure, Partners & Ecosystem, Go-to-Market Plan 3. The design element consisting of the 31 questions as written in the visual element attached 4. The design element stating the Golden Rule of Pricing ("Golden Rule of Pricing: Develop offerings that people will acquire for a price commensurate with the benefits delivered at a cost structure more favorable than the competition.") 4. The design element to serve as the template "Title", "Date", and "Iteration" 5. The design element containing one line of copyrights information and contact information, download information for Pricing Canvas (TM) Guide.