The mark consists of the visual appearance of the logo which is like pealing onion with concentric circles representing key interfaces of the "DEJI model". Starting from the center of the logo, the inner circle contains the letters "DEJI" and the word "Model". The next inner circle contains the words "Affordability", "Feasibility", "Agility", "Desirability", "Sustainability", "Practicality", and "Metrics", which are the evaluative basis for the model. The next circle represents the model acronym, which is conveyed by the words "Design", "Evaluate", "Justify", and "Integrate", signifying "DEJI". The outer circle contains the words "Focus on Implementation", "Define End Goal", "Gather Evidence", "Articulate Conclusions", "Assess Utility", and "Engage Stakeholders".