Providing an interactive web site featuring technology in the field of marketing automation which allows users to automate repetitive marketing tasks; Providing an interactive web site featuring technology for guest services automation; Providing an interactive web site featuring technology for authenticating users; Providing an interactive web site featuring technology for use in predictive intelligence; Providing an interactive web site featuring technology for managing, distributing, accessing, reserving, authenticating, automating, and tracking access credentials to access venues and activate guest services and experiential marketing; Providing an interactive web site featuring technology for the collection, transmission, storage, analysis, learning, management and sharing of data and information, for providing real-time, integrated business management and consumer intelligence, for conducting market research, for managing and distributing advertising, guest services, experiential marketing, offers and promotional campaigns, for authenticating, personalizing, automating, tracking and testing user experience, and for integrating data with third party vendors and applications; Providing an interactive web site featuring technology for managing and receiving e-mail and SMS notification alerts; Providing an interactive web site featuring technology for disseminating advertising and marketing information for others; Providing an interactive web site featuring technology for receiving, accessing and playing videos and digital media; Providing an interactive web site featuring technology for accessing and managing venue, event, ticket and seating information