The mark consists of two concentric circles where the outer circle is red with an orange outline border and the inner circle is orange. The wording "HOT DOGGY DOG" is white with orange outline and is located on top of the outer circle area. The wording "ONE IS NEVER ENOUGH" is orange and located on the bottom area of the outer circle. A hot dog sandwich design sticks inside out of the inner circle. The hot dog sandwich bun is yellow with orange outlines and the hot dog is red with orange and yellow mustard. At the very bottom of the mark is "HOT DOGS, CHEESESTEAKS, WINGS, FRIES & DRINKS" in red font within an orange background.