Software development kits (SDKs) comprised of computer software for developing other computer software and API software for use in developing applications and programs for mobile phones, smartphones, cellular phones, portable computers, laptops, desktops, tablet computing devices, personal digital assistants (PDAs), computing devices, gaming devices, and wireless handheld digital electronic devices for use as a parallel in-game, in-app, or in-site currency earned through gameplay and application/site usage and redeemable in the marketplace

Promoting the games and applications of others through the issuance and redemption of digital reward currency, virtual currency, gift cards, entry tickets, sweepstakes and promotions; online retail store services featuring actual and virtual goods, namely, clothing, footwear, toys, electronic goods, household appliances, cameras, coupons, rebates, discounts, special offerings on goods and/or services, and gift cards for virtual buildings, virtual land and virtual real estate; administration of a customer loyalty program that allows members to redeem points or awards for points or awards offered by the loyalty program and other loyalty programs; advertising and marketing services; advertising and marketing services, namely, promoting the games of others through rewards for achievements in a game; market research services relating to advertising and marketing, namely, providing traffic metrics, statistics, user activity data, audience measurement, and marketing and advertising reports; business monitoring and consulting services, namely, providing strategy and insight regarding marketing and sales; electronic commerce services, namely, providing information about products and services via global communications networks for advertising and sales purposes; business data analytics services; audience measurement and insight services for commercial purposes; applying predictive business-data analytics services to developers, publishers, and advertisers on mobile and non-mobile devices; consulting services, namely, providing strategy and insight regarding market research in the field of user/customer retention strategies

Consulting services, namely, providing strategy and insight regarding product design