Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of modifying the appearance and enabling transmission of images, audio-visual and video content; Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of social networking; Computer software for use in communicating with, messaging and otherwise interacting with an online community; Computer software for the collection, editing, organizing, modifying, transmission, storage and sharing of data and information; Computer software for use as an application programming interface (API); Computer software for facilitating online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management; Computer software for enabling uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; Downloadable computer software for modifying the appearance and enabling transmission of images, audio-visual and video content; Software for use in social networking communications; Software for enabling uploading, downloading, accessing, posting, displaying, tagging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks