The mark consists of an oval with a stylized drawing of a rooster, facing left, in the right-most third of the oval. The words "FARM-FRESH CHICKEN ALL NATURAL" are positioned in the left two-thirds of the oval, to the left of the rooster, as follows: the hyphenated word "FARM-FRESH", beginning with the capital letters "F" and the rest lower-case letters, positioned to the left of the rooster's head; the word "CHICKEN", with a capital "C" and the rest lower-case letters, centered beneath the word "FARM-FRESH" and positioned to the left of the rooster's midsection; the words "ALL NATURAL", in all capital letters, centered beneath the word "CHICKEN" and positioned to the left of the rooster's legs. Behind the oval is a dark-toned, stylized horizontal ribbon with a light-toned border and light-toned horizontal lines; the top of the ribbon is on the same level as the words "FARM-FRESH" and the bottom of the ribbon runs beneath the oval.