The mark consists of the design features of packaging for the goods; the configuration of the packaging itself, as represented by dotted lines, is not claimed as a feature of the mark; the mark consist of the stylized wording "POP" outlined in white on a yellow background in the shape of the wording "POP"; the wording "POP" creates dark yellow shadows on the inside and bottom of the wording "POP" on the yellow background; the wording "POP" is in the color blue with light blue highlights along the lower left side of each letter and a light blue wavy line crossing the middle of each letter in the wording "POP"; four four-pointed stars in white are at the top of the letter "O" in the wording "POP"; the stylized "POP" design is on a depiction of a popcorn bucket with alternating red and white lines and a white rim; inside of and emerging out of the bucket are light orange and yellow colored popped popcorn kernels with orange inside of the creases of the popcorn; one popcorn kernel design is above the popcorn bucket design and that kernel is light orange with yellow in the internal creases of the kernel and orange specs on the kernel; below the popcorn bucket design are three kernel designs with orange specs on the kernels; the designs on the left and the right being light orange with orange in the internal creases of the kernels and the center design being yellow with light orange in the internal crease of the kernels; in between the popcorn bucket design and the three lower kernels is the stylized wording "JALAPEÑO" that is colored white with green shading around the letters that are outlined in black; the wording "JALAPEÑO" is above the wording "CHEDDAR" which is colored yellow at the top of the wording and orange at the bottom of the wording with red shading around the letters that are outlined in black; all of the design elements and wording elements are on a green background; the color white around the dotted line in the mark is not claimed as a feature of the mark and merely represents the background.