Advertising via electronic media and specifically the Internet, dissemination of advertising for others via the Internet and an online communications network on the Internet, evaluating and reporting the effectiveness of online advertising mediums and campaigns with ad serving, tracking, and reporting services and technologies for advertisers and publishers, and providing advertising and business management consultancy, all the foregoing in the fields of automotive, apparel, consumer goods, current events, education, automobile and home insurance, tourism, and web and mobile apps