The mark consists of the wording "SNACK TOWN" in black outlined in orange. Between the words extends a design of half of a brown bottle outlined in black and white, with a small label on the neck, outlined in white, on it featuring a design of a statue man on a horse in black on a gray base, on an orange and olive green background, and a half of a white label on the middle of the bottle. The bottle is surrounded by a semi-circle design that is brown, with orange lines extending through it from the bottle. On the semi-circle are white designs of pretzels, potato chips and cheese curls. Below the half bottle design is an olive green line above the wording "BREWFEST" in black, outline din orange, with another olive green live below. Below the bottom olive green line is the wording "HANOVER, PENNSYLVANIA" in black.