Administration of a consumer loyalty program to promote restaurant services and retail services of others; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Business consultation services for the direct marketing programs of others; Business consulting services, namely, providing data, analytics, and recommendations concerning customer engagement, loyalty and promotion programs; Business marketing consulting services; Business data analysis with respect to marketing information and modeling services for advertising or sales promotion; Business to business direct marketing services; Collection and compilation of information into computer databases in the field of marketing and advertising; Advertising agencies; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Direct marketing advertising for others; Direct marketing consulting services; Market research by means of a computer database; Marketing agency services, namely, marketing plan audit and analysis, marketing plan development, and marketing plan execution and reporting services; Marketing campaign management services; Marketing consultation and marketing plan development services for the management of marketing systems; Marketing response analysis services, namely, measurement, analysis and assessment of the responses and effectiveness of marketing, sales and advertising campaigns, and providing reports and recommendations regarding such campaigns; Online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Preparing and analyzing mailing lists for others for business purposes; Providing marketing consulting in the field of social media; Response management services, namely, providing data concerning attribution of customers and leads across multiple advertising and marketing methods; Statistical evaluations of marketing data; Marketing channel optimization and analytic services, namely, assessing and analyzing channel engagement for effectiveness in attracting and retaining customers; Custom design services for the direct marketing programs of others utilizing computer-generated information; Database development and management services

Computer services, namely, designing and implementing web sites for others; Database design and development; Database development and management services; Maintenance of on-line databases for others