The mark consists of a stylized drawing of the torso of a man, over a semi-circle background and with a banner across the bottom containing the stylized wording "Maple Joe." The semi-circle background appears in brown, framed in three stripes that are red, tan, and darker red moving from the inside to the outside. The banner at the bottom is in red, with the wording "Maple Joe" in tan and outlined in darker red. The top and bottom of the banner are outlined in a double stripe of dark red followed by tan, moving from the inside to the outside. The entire banner is outlined in darker red. The figure of the man depicts the skin on the arms and face in shades of white, pink, and tan, with black accents. The belt is in tan with black accents, the shirt is depicted in a white, red, and black plaid design with black accents for the folds, the beard is in white and gray with black accents, and the hat is depicted in red, white and black.