Magnetically encoded private label credit cards, general purpose credit cards and cards that serve as both private label credit cards and general purpose credit cards; Downloadable computer software, namely, a plug-in for mobile applications that provides access to credit services

Administration of credit card and multi-tender loyalty programs, namely, programs that allow businesses to offer rewards, namely, discounts, to customers; marketing and data analytics services regarding credit card and merchant customer performance, namely, providing marketing information relating to credit cards and marketing data and programs and consumer research and reports; Billing

Financial services, namely, processing of credit card payments and issuing credit cards, including private label credit cards and credit cards that serve as both private label credit cards and general purpose credit cards; Electronic credit card transaction processing services; Point of sale and point of transaction services, namely, credit application processing in the nature of evaluating credit worthiness of companies and private individuals and issuing credit cards, payment transaction processing services and credit card authorization services; Facilitating credit services through electronic means and mobile devices, namely, processing of credit card applications in the nature of evaluating credit worthiness of companies and private individuals, credit card authorization services, credit card payment processing services and financial account management services; Promotional financing services for purchases including through the use of private label, multi-purpose and general purpose credit cards; Providing services for processing credit card transactions for merchants, namely, processing of credit card applications in the nature of evaluating credit worthiness of companies and private individuals, credit card authorization services, credit card payment processing services and financial account management services