Software as a service (SAAS) services featuring software for use in marketing automation; Software as a service (SAAS) services featuring software for use in guest services automation; Software as a service (SAAS) services featuring software for use in authenticating users; Software as a service (SAAS) services featuring software for use in predictive intelligence; Application service provider featuring application programming interface (API) software for managing and distributing advertising, guest services, experiential marketing, offers and promotional campaigns, for authenticating, personalizing, automating, tracking and testing user experience; Software as a service (SAAS) services featuring software for managing, distributing, accessing, reserving, authenticating, automating, and tracking access credentials to access venues and activate guest services and experiential marketing, making reservations, and accessing venue, event and other information; Software as a service (SAAS) services featuring software for the collection, transmission, storage, analysis, learning, management and sharing of data and information, for providing real-time, integrated business management and consumer intelligence, for conducting market research, for managing and distributing advertising, guest services, experiential marketing, offers, and promotional campaigns, for authenticating, personalizing, automating, tracking and testing user experience, and for integrating data with third party vendors and applications; Software as a service (SAAS) services featuring software for managing e-mail and SMS notification alerts; Software as a service (SAAS) services featuring software for disseminating advertising and marketing information for others; Application service provider, namely, hosting, managing, developing, analyzing, and maintaining applications, software, and web sites, of others in the fields of advertising and marketing