The mark consists of a red, white, and blue forklift with a red and blue body, a blue and white mast, blue and white tires, blue overhead guard rails, a blue steering wheel, and a blue seat. The overhead guard contains an American flag design in red, white, and blue. White smoke is outlined in blue coming from the back tires. The stylized wording "CENTRAL FLORIDA EQUIPMENT" is in blue on the front of a white box outlined in blue that the forklift is lifting. There are lines in blue depicting movement at the bottom left corner of the box, the top left corner of the overhead guard, and the bottom right by the tire.