The mark consists of a dark bordered diamond with a lighter internal border, containing the literal element "LIL' B COFFEE & EATERY" with "LIL'" nearest the vertical apex of the diamond, the "B" in block letter with stippling at the center of the diamond, and "COFFEE & EATERY" placed at angles adjacent to the bottom of the internal border, with six lines or rays projecting to the right from the "B" and six lines or rays projecting to the left from the "B", with each lowest line horizontal and beginning adjacent to the center of the "B" and the remaining six lines on each side beginning incrementally higher adjacent to the "B" at increasing vertical angles and becoming increasingly shorter, all to fit within the internal border; the three lines on each side immediately above the horizontal lines having breaks, and two angled and stylized incomplete figure eight curved lines appearing immediately below the two horizontal lines on each side of the "B".