The mark consists of five illustrated kids from left to right, the first kid is lime green with a rose dress and purple pigtails, the second kid is brown with a purple cap, a light blue shirt and brown pants, the third kid is blue with a light brown ponytail and a seafoam green dress, the fourth kid is brown with black hair, a red shirt and light blue pants, the fifth kid is sand color with brown hair, a purple shirt and orange shorts and underneath the illustrated kids is a straight line in seafoam green and below that is the stylized type of "FOR-PURPOSE kids" in purple and the word "kids" is bolded and larger than the other type. The white in the mark represents background or transparent areas and is not a feature of the mark.