The mark consists of three concentric circles creating two spaces. The larger center space has a picture of a coffee cup with steam rising. Written under it is "est. 2009". The second concentric space has the company name, "SELECT HARVEST COFFEE CO." written in all capital letters beginning at about the 9 o'clock position and ending at the 3 o'clock position. Written directly on the bottom of that same circle in all small letters is "... because it matters". There are two separation points between the company name and slogan that is filled by the picture of a single coffee bean within each separation point. The third concentric circle is positioned very close to the second with nothing written in it. It essentially serves as the outer ring of the logo. Finally, the entire logo has been distressed to give it the appearance of an old stamp-type look with various breaks and cracks throughout it.