The mark consists of the words "HAWAI'I HARVEST BENEFICIAL BLENDS", with the word "Hawai'i" using the traditional Hawaiian 'okina (') character between the first and second "I" and the wording appears in black-green and yellow. The words are set in a stylized font above and below a semi-circular shaped image. The words "HAWAI'I HARVEST" are arched above the image while the words "BENEFICIAL BLENDS" are contained in a banner below the image. The banner includes a shaded ombre color effect with dark yellow on the edges fading to off-white in the center of the banner. The two sets of words are visually connected by two parallel curved dark green lines. The image is an artistic rendering of the Waipio Valley located on the Big Island of Hawai'i. Two steep mountains illustrated in bands of green flank a third mountain which is bisected by a white waterfall. Blue sky is in the background. In front of the mountains is the tree line, a band of trees with two palm trees highlighted, one in a medium green, the other in a black-green. In front of the tree line stretch green and yellow fields with dark green furrows in the center of the image.