The mark consists of a red rectangle on which are two gold rectangular shapes, one at the top of the rectangle featuring the stylized words "NEW RESEALABLE SHAKER BAG" in black, and the other halfway down at the left side of the rectangle with the stylized words "NEW" in red and "RESEALABLE SHAKER BAG" in black; two blue flattened liquid designs bordered in white and black, one under the wording "NEW RESEALABLE SHAKER BAG" near the top of the rectangle and one near the bottom of the rectangle, both containing the stylized word "SPLASH" in white outlined in black; a white polygon with a black border and a black quadrilateral affixed to its top below the upper word "SPLASH", containing the stylized word "ICEMELT" with "ICE" in blue and "MELT" in red, orange and gold inside the white polygon, and the stylized word "PREMIUM" in black appearing above the upper left corner of the white polygon; the stylized words "JUST SHAKE IT ON AND IT MELTS OFF!" in white letters inside the black quadrilateral; a blue snowflake with white borders and white droplets with blue borders to the right of the word "ICEMELT"; the stylized words "PREMIUM ICE MELT" in white letters at the bottom center of the red rectangle, under which is the stylized wording "FORMULATED WITH HEATWAVE DE-ICER ACCELERATOR" in white; two white diagonally-oriented rectangular shapes at the bottom left and right sides of the rectangle; a flesh or peach-colored arm and hand holding a red, white, gold, gray, and blue shaker bag under the wording "ICEMELT" featuring the stylized word "ICEMELT" with "ICE" in blue and "MELT" in red, orange and gold, with a gray grainy pattern shown in an incomplete triangle to the left of the shaker bag, with white flakes pouring out of the bag, and with a gray sidewalk to the right and above the shaker bag.