The mark consists of a white background with the word "zooli" spelled in all lower-case letters. The first four letters are black in color. The fifth letter (the 'i') , is a black bar with a concave top and a dark blue dot just above the concave top of the bar. Two blue arcs appear above and below the word "zooli", both originating just before the letter "z", and both converging on the second "o" in the word "zooli". The width of the two blue arcs is a gradient, suggesting a crescent shape. The blue color of the two arcs is also a gradient, progressing from a dark blue color to a medium blue color.