The mark consist of a white truck that is outlined in black with black accent marks, black windows, and black tires with red accents and hubcaps. The truck is superimposed on a black badge with a serrated edge and a red ring within the serrated edge. On the bottom third of the badge are vertical red and black stripes; at the top of the badge are three black stars on a field of red; and in the middle third of the badge, on a black field, is the term "INSURE MY FOOD TRUCK" all in white writing with the term "MY" within a red circle. All of this is on a white background that is not claimed as part of the mark