The mark consists of a portrait of a man depicted entirely in black and white wearing black rimmed glasses, a black suit, a white shirt and a black tie within a concentric circle outlined in black with the wording "A TRUE RECIPE MADE BY" displayed in black appearing around and between the edges of the concentric circle and the signature of "KIM", "HAN KYUN" in red appearing across the middle of the circle, with part of the signature hidden behind the portrait. The color white as it is displayed in between the open portions of the circle and behind the portrait of the man represents background, outlining, shading and/or transparent areas and is not part of the mark.