Advertising, marketing, and promoting the goods and services of others via sponsored videos and articles; Advertising, including on-line advertising on a computer network; Advertising services, namely, cost-per-action on-line advertising; Promotional services, namely, promoting the goods of others by means of providing online coupons; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Membership club services in the nature of providing discounts to members in the field of dog training and care; Providing a buying club for pet owners featuring pet products; Membership club services in the nature of providing discounts on pet-related merchandise, namely, pet food, pet accessories and equipment, medicine, books, magazines, video recording, boarding services, grooming services, insurance services, veterinary services, travel services, lodging services, and restaurant services; Online retail store featuring books, videodiscs, audiotapes, toys, and tethers related to dogs and dog training

Broadcasting programs via a global computer network; cable television broadcasting; Podcasting services; Providing electronic bulletin boards for transmission of messages concerning a wide variety of educational and informational topics of general interest geared to all ages and education levels; Satellite television broadcasting; Satellite, cable, network transmission of sounds, images, signals and data; Streaming of audio material on the Internet; Streaming of video material on the Internet; Video broadcasting; Video on demand transmission services; Television broadcasting services

Television programming; Production and distribution of radio and television programs; Educational and entertainment services, namely, providing on-going radio and television programs about dogs and other animals accessible by radio, television, satellite, audio, video and computer networks; Providing ongoing television day-time variety, talk and news programs concerning a wide variety of educational and informational topics of general human interest geared to all age and education levels via a global computer network; Entertainment in the nature of ongoing television late-night variety, talk and news programs concerning a wide variety of educational and informational topics of general human interest geared to all ages and education levels broadcast over television, satellite, audio, and video media; Educational services, namely, dog training; entertainment and educational services, namely, organizing community and sporting and cultural events; Electronic publishing of educational materials, namely, publication of educational text and graphic works of others on DVDs for consumers in the field of dogs and other animals; Entertainment services in the nature of providing information about an on-going television show in the field of dogs and animals via the Internet; Entertainment in the nature of video previews, highlights and video clips of a television series accessible via the Internet and mobile devices including telephones, online journals and blogs about dogs and other animals; Canine training for others; Canine obedience training; Counseling services for dog owners in the field of canine behavior training