Software, downloadable software and software application programs in the field of digital marketing to increases brand exposure, to enable customers to earn cash back for purchases, to obtain customer feedback and to track consumer analytics; Downloadable software application programs for use by customers on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays, to enable and allow customers to earn cash back for purchases at businesses wherein earned cash is redeemable at select participating businesses; Downloadable software application programs and programs for use by businesses on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays, to enable and allow businesses to provide cash back incentive to customers for purchases, to obtain customer feedback and to track consumer analytics

Advertising, marketing and promotional services; computerized business promotion and advertisement for others; business administration of customer loyalty and reward programs; customer loyalty services for commercial, promotional and/or advertising purposes; providing incentive reward programs for customers through allowing customers to share information about a business through their social network as well as providing ways to obtain customer feedback about their experience at businesses; and providing business information obtained through the tracking of consumer analytics