CHANGING ADVERTISING FOR GOOD - Trademark Details
Status: 700 - Registered
Serial Number
87264151
Registration Number
5389445
Word Mark
CHANGING ADVERTISING FOR GOOD
Status
700 - Registered
Status Date
2018-01-30
Filing Date
2016-12-09
Registration Number
5389445
Registration Date
2018-01-30
Mark Drawing
4000 - Standard character mark
Typeset
Published for Opposition Date
2017-11-14
Attorney Name
Law Office Assigned Location Code
M30
Employee Name
FLOWERS, JAY K
Statements
Goods and Services
Downloadable computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; Downloadable cloud-based software for customizing, tailoring, targeting, blocking and filtering advertising and web content and advertising management; Computer software that facilitates the placing and blocking of advertisements based on expressed consumer interests and consumer activities; Computer software for disseminating advertising for others
Goods and Services
Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials and content via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content for others; advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance
Goods and Services
Providing online non-downloadable software for display of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for buyers of advertising and sellers of advertising; providing online non-downloadable software for auction exchanges for buying and selling advertising and advertising space; providing online non-downloadable software for use in the display of advertising and participation in advertising auctions; providing online non-downloadable software for advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for display of advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the display of advertising and participation in advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of content via video
Classification Information
International Class
009 - Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus. - Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
US Class Codes
021, 023, 026, 036, 038
Class Status Code
6 - Active
Class Status Date
2016-12-14
Primary Code
009
First Use Anywhere Date
2016-12-09
First Use In Commerce Date
2016-12-09
International Class
035 - Advertising; business management; business administration; office functions. - Advertising; business management; business administration; office functions.
US Class Codes
100, 101, 102
Class Status Code
6 - Active
Class Status Date
2016-12-14
Primary Code
035
First Use Anywhere Date
2016-12-09
First Use In Commerce Date
2016-12-09
International Class
042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services. - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; legal services.
US Class Codes
100, 101
Class Status Code
6 - Active
Class Status Date
2016-12-14
Primary Code
042
First Use Anywhere Date
2016-12-09
First Use In Commerce Date
2016-12-09
Current Trademark Owners
Party Name
Party Type
31 - 1st New Owner Entered After Registration
Legal Entity Type
03 - Corporation
Address
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Trademark Owner History
Party Name
Party Type
31 - 1st New Owner Entered After Registration
Legal Entity Type
03 - Corporation
Address
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Party Name
Party Type
30 - Original Registrant
Legal Entity Type
03 - Corporation
Address
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Party Name
Party Type
20 - Owner at Publication
Legal Entity Type
03 - Corporation
Address
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Party Name
Party Type
10 - Original Applicant
Legal Entity Type
03 - Corporation
Address
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Correspondences
Name
JONATHAN A. HYMAN
Address
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Prior Registrations
Relationship Type | Reel Number |
Prior Registration | 4937397 |
Trademark Events
Event Date | Event Description |
2016-12-13 | NEW APPLICATION ENTERED IN TRAM |
2016-12-14 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
2017-03-13 | ASSIGNED TO EXAMINER |
2017-03-17 | NON-FINAL ACTION WRITTEN |
2017-03-17 | NON-FINAL ACTION E-MAILED |
2017-03-17 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
2017-09-14 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
2017-09-14 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
2017-09-15 | TEAS/EMAIL CORRESPONDENCE ENTERED |
2017-09-22 | APPROVED FOR PUB - PRINCIPAL REGISTER |
2017-10-09 | ASSIGNED TO LIE |
2017-10-25 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
2017-11-14 | PUBLISHED FOR OPPOSITION |
2017-11-14 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
2018-01-30 | REGISTERED-PRINCIPAL REGISTER |
2020-09-24 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |