Retail store and on-line retail store services featuring books and educational materials, water, ready-to-eat (MRE) meals, grain, health and nutrition products, food storage supplies, water storage supplies, survival gear, electromagnetic pulse (EMP) protection products, batteries, firearms, ammunition, knives, stun guns, clothing, bedding, survival kits, first aid and medical kits and supplies, fuel, cooking supplies, emergency power generators, flashlights, radio and communications equipment and accessories, survival shelters and a wide variety of consumer goods of others for emergency preparedness, disaster preparedness, short term self-sustainability, long term self-sustainability, and preserved food