The mark consists of the wording "HOLLA YELLA" in a stylized font with the letters partially shaded light brown at the bottom and brown at the top with all letters outlined in black. The wording is below an image of a cartoon-like gorilla in light brown with brown shading, outlined in black. The gorilla is standing with its arms at the sides and has clinched fists with tan hands and tan feet. The gorilla face is light brown with two (2) eyes in white, each with a black iris and white pupil, a tan nose and a smiling mouth, showing a solid row of white teeth at the top with a gray mouth interior appearing underneath. The gorilla is standing on a brown oval representing a piece of ground.