The mark consists of an outer shape that is rounded on top, straight on the sides, and comes to a point at the bottom. In a border around the top, rounded part, "HAND CRAFTED" is written on the left side, with a map directional symbol in the top middle, and "IN JACKSON, MS" is written on the right side. Dotted lines depicting a road go down the left and right sides below the writing. A banner horizontally overlaps the bottom third of the outer shape, below the middle, but above where the outer shape starts coming to a point at the bottom. At the bottom is diamond-like shape with the left and right points replaced by a short, horizontal line. Inside the diamond-like shape is the letter "B" on the left, the letter "C" on the right," and a larger, intersecting "JR" in the middle. The banner contains the wording "BREWING CO" with a double line under the "O" in "CO." Below the banner and above the bottom diamond and border is a stream weaving up the middle with rolling hills around it. Above the banner is the letters "J & R" and a background of a night sky with a crescent moon and several five point stars.