The mark consists of a penguin with a dark blue body with a white and gray chest and stomach, white face with black, white, gray, and green eyes, a dark red mouth with light red tongue, yellow and orange beak with white highlight, and yellow and orange feet. In one hand the penguin is holding an ice cream sandwich near its mouth with light brown colored outer layer with dark brown spots and pink colored ice cream in the middle of it, and its other hand on its hip. The penguin is wearing a dark blue pompom hat trimmed in light blue. Across the front of the hat consists of the literal element Scoops in white letters. The penguin is wearing a striped light and dark blue scarf around its neck. The major elements of the mark are outlined in black.