A series of books, written articles, handouts and worksheets in the field of social media, data analytics, business intelligence, reputation analysis, branding, marketing, content creation, and technology

Application service provider (ASP) featuring software for use in analyzing social media and business data and generating reports that contain marketing and business strategies based upon the data analysis; Application service provider (ASP) featuring software for use in analyzing social media and business data and implementing automated marketing strategies based upon analysis; Application service provider (ASP) featuring software for use in developing competitive intelligence on how a business is doing in a particular market; Application service provider (ASP) featuring software for use in developing predictive measurements and scoring for customer service, customer acquisition and customer retention; Application service provider (ASP) featuring software for use in predicting and scoring earnings performance; Application service provider (ASP) featuring software for use in analyzing social media conversations to identify the most influential voices to persuade others to take action, purchase products or support causes; Application service provider (ASP) featuring software for use in analyzing social media conversations, identifying prospective customers for a business and interacting with those prospective customers based upon what was discovered to try and convert those prospective customers into customers for the business