The mark consists of two stylized characters standing beside one another, with the bodies of the characters together forming a stylized heart shape. Two circles above the heart serve as the heads of the characters. The left character is deep sky blue in color. The right character is midnight blue in color. The image is constructed to give the impression that the character on the left side is placing its hand on the shoulder of the character on the right side. The phrase "MR ELDERCARE" is written horizontally from left to right in midnight blue through the mid section of the image. Both vertical sides, right and left, of the stylized heart shaped image are disconnected so the letters protrude from the sides without touching the heart. Immediately under the "MR ELDERCARE" is a thin horizontal line midnight blue in color which is the same length as the phrase "MR ELDERCARE". The line is separated in the center by the numbers "101" written in red. The lines on either side of the "101" are the same length.