The mark consists of the words "MIYOKO'S" and "CREAMERY" and a design. The design has an upper quadrilateral consisting of downward curving lines and curved corners and a lower quadrilateral with upward curving lines and curved corners. The upper quadrilateral contains the word "Miyoko's", curved downward, and the lower quadrilateral contains the word "Creamery", curved upward. Each quadrilateral is surrounded by a separate curved line that follows the upper and lower contours of that quadrilateral and by lines on the left and right side of that quadrilateral in the form of fanciful swirls. Outside of the lines surrounding each of the quadrilaterals described above are two separate quadrilaterals, each consisting of three straight lines and one curved line. These outer quadrilaterals each have an inner and outer line.