The mark consists of The word Don Ismael colored beige is in the center of the mark with a brown background. The letters are all capitalized, but the letter D is the largest letter of the full wording. Above the wording DON ISMAEL is a drawing of mountains with brown and beige color. The mountains appear to have snow peaks on top of each one with one slightly taller and slimmer than the other mountain. Above the mountains there are four beige waves that represent clouds. These waves/clouds start with one being small followed by a longer one below it leaning slightly right. Directly below is a long wave/cloud that leans slightly left and a center wave in between the two mountains. Right below the wording DON ISMAEL is the words CAFE OF ORIGIN 100% Natural. The full phrase is in dark brown,in caps, and bold with the exception of 100% natural which is not in bold. The word CAFE itself is largest but not larger than the wording DON ISMAEL. "OF ORIGIN" is one to two fonts smaller than Cafe followed by 100% Natural which is one to two fonts smaller than OF ORIGIN. on the bottom right of the mark, there is a picture of a coffee branch, with a white looking flower and two coffee beans that are colored red. To the bottom left is the weight of the coffee 500 GRS in dark brown writing and all caps.