The mark consists of The color Blue is claimed as a feature of the mark. The mark consists of a two concentric circles with blue outlines and the word "ICELAND" appearing on the top of the outer circle and the word "IMPORTED" appearing on the bottom of the outer circle, the word "PREMIUM" is printed diagonally from bottom left to upper right in a blue rectangle across the center of the circle with three five-pointed stars above the rectangle in the smaller circle and three five-pointed starts below the rectangle in the smaller circle; the color white is not claimed as a feature of the mark and merely represents the background. Stars, three or more; Three or more stars. Stars - multiple stars with five points. Circles, three or more concentric; Concentric circles, three or more; Three or more concentric circles. Rectangles inside one another. Rectangles that are completely or partially shaded.