The mark consists of the word "iDNAFY" with the "I" in red lowercase lettering, the "DNA" in dark gray capital lettering, and the "FY" in light gray capital lettering; a gray target with a red arrow projecting into the center of the target to the right of the word "iDNAFY", wherein the target is shown in three dimensions and angled toward the right approximately 45 degrees, and wherein the fletching of the arrow is separated into two parts and the arrowhead is not shown; and the phrases "FIND THE MUTATION" and "TARGET THE THERAPY" in gray block lettering below the line containing the word "iDNAFY" and the target with an arrow projecting therein, wherein the phrases collectively extend across the combined width of the word "iDNAFY" and the target but not the part of the arrow extending to the right of the target and wherein the phrases are separated from each other by a red dot.